Monday, October 29, 2012

The SWTOR Free to Play Model

...is insane.

Star Wars: The Old Republic has moved past being the game for me. Its initial design promised me a lot of things I was looking for in an MMORPG, more RPG less MMO. That is to say, a lot of story content and personal choice combined with the ability to run challenging content with my friends and guild. As the year has progressed the development process seemed to take a turn away from the type of game-play I was interested in.

That being said, I can still look objectively at this model and say, no...that's just nut-burgers.

The primary flaw in the structure of the F2P model seems to stem from the failure to recognize that the end game content provided was not keeping subscribers. The idea of giving away the 1-50 game in an effort to attract players who they would then block access to grindy end game content unless it was paid for seemed flawed from the beginning. Full details about their plan show a complete lack of touch with players and how they will respond.

In this sort of model certain things are expected. Limited inventory, limited Auction House access, limited character creation, limited character slots. Limited access to expanded content. All of these things seem in line. But then things start to get weird.

You can almost understand limited access to Chat, no access to Mail, no access to player trades, no access to the “who” command, as a way to limit tools that “Gold Farmers” would use to peddle their wares. But this has the negative effect of separating the free players from the community almost entirely, they won't become attached if they can't interact.

The limit on Credits is understandable for the same reason, but the limit set (250,000 for new free players and 350,000 for returning players) is so low that I don't think you can even purchase standard NPC sold features, like your final speeder training. Interacting and becoming part of the Player driven economy will be even more challenging. Considering certain rare cosmetic items can be found in random boxes purchased from the real money store are designed in a way that you can sell them to other players this is supposed to be a mechanic that allows players with cash to burn to have a path to extra Credits, but if the free players only have 250,000 it caps out the market.

The limit on Crew Skills seems arbitrary. (One for new F2P players, Two for returning players.) What benefit does limiting crew skills have. The inability to “queue” your crew seems fair enough. You'd think that you'd want to allow access to full Crew Skills. They generate materials that take up inventory space and credits that fill up a limited wallet. These would seem to logically drive sales.

Then things really get … well stupid.

Limited Travel options. Your quick travel is on a longer cool down. You can't use the fleet travel power. Sprint is a paid perk. If you die while questing you can only use your med droid 5 times before you have no choice but to return to a med center for your re-spawn.

Increased vendor costs for goods and services such as GTN use, repairs, and Talent Respecs, I think free players get less money from a vendor for trash items they want to sell. Free players also have to wait 3 days before selling an item they got from the Real Money store...which makes…huh? Someone will have to explain to me how that make sense or what purpose it serves.

Above level 10 free players earn 50% less experience points. I would have to play through the entire game to confirm my suspicion that this will make the 30-50 experience unplayable. I think you will run out of content And have to run Flashpoints and Warzones in order to catch up to the story content when you run out. And since you can only run 5 Warzones a week and 3 flashpoints this could prove difficult.

If with all these restrictions you still manage to somehow get your hands on a purple item you will not be able to equip it. You will need to purchase a license for your character to equip purple gear. A one time purchase at the moment, but how long until they introduce the next tier of gear as “epic” instead of “artifact” and then “legendary” or whatever that you have to keep buying licenses for.

Finally, the most ridiculous restriction is action bars. Originally limited to 1, recently amended to 2. This is a game known for its ability bloat. Depending on your class the 4 default action bars may not be enough for you, two most certainly will not be enough, you will run out of space by the time you are half way through the game. I have no idea why you would limit access to the UI. At this point I would not be surprised to see them charge for other elements of the game's engine. The UI customization feature. Maybe Shadows are set to Off for free players, or maybe they don't have access to the Hide Helmet toggle. Why not at this point!

Free players do not have access to SW:TOR 1-50, They have access to a shitty nearly unplayable version of SW:TOR 1-50.

The idea is that if these players see a game they enjoy they should pay for it. The problem is that they have this model already and it is hemorrhaging players and has been since January.

If you gut your game and make it unplayable the reasonable response from a player is not going to be “Oh, I should chip in 5 dollars to make this experience not terrible.” it will be “This game is terrible, I'm going to go play something else.”

I don't really have any advice for Bioware on this, They've spent a long time digging this hole, the only way out is down. My advice for people interested in seeing the individual class stories in SWTOR would be to check them out quickly, I do not expect there will be an opportunity to play them in another year's time.

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